Afraid to Ask Friends or Family for Capital?

Worried About Asking for the ‘Wrong’ Amount? Here’s How to Nail It

August 27, 20241 min read

Worried About Asking for the ‘Wrong’ Amount?

Here’s How to Nail It

Afraid to Ask Friends or Family for Capital

Stuck because you don’t know how much money to ask for? The right approach might be simpler than you think. 👊

Today's Case Study:

Meet Samantha...

Samantha spent weeks agonizing over how much money to ask for in her pitch.

She feared that asking for too little would make her project seem unviable, but asking for too much might scare investors away.

Finally, she decided to focus on what the project truly needed and why.

She presented a well-reasoned budget with clear justifications for every dollar.

Investors appreciated her thoroughness and confidence, and she secured the funding she needed without second-guessing herself.

Something To Consider:

New real estate investors often believe they need to have large networks to raise capital effectively.

However, starting with a small, engaged group and focusing on building strong, personal relationships can lead to significant investment opportunities.

By leveraging quality over quantity, you can grow your network and attract investors over time.


Actionable Steps:

Here is a quick checklist to get you started with raising more capital. Remember imperfect action beats inaction, get started and keep going.

  • Build a Solid Budget: Base your funding request on a detailed budget that clearly outlines how every dollar will be used.

  • Justify Your Ask: Be prepared to explain why you’re asking for the amount you are. Show how it will directly contribute to the success of the project.

  • Stay Flexible: Be open to adjusting your ask if investors have concerns, but remain confident in your project’s financial needs.


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